Specific Industry description
Chiropractic services are a 12.26 billion dollar industry. The projected growth for these services is just over 4.3%. Most people looking to be under chiropractic care are primarily looking for pain relief, wanting to get treatment for migraines, but also wanting to avoid prescription drugs. As seen in the data provided, 97% of patients under chiropractic care went specifically for back and neck pain. Major trends in the chiropractic industry include the following; outcome assessment tools such as paraspinal scan, thermography scans, x-rays, therapeutic technology such as traction tables, and social media as a tool for marketing.